Are you the foun­der of a young, inno­va­ti­ve food start-up?

App­ly now for the Best Food Foun­der 2019 event and for your chan­ce to win a TV media packa­ge from ProSiebenSat.1 Acce­le­ra­tor valued at 250,000 Euro!




The “Best Food Foun­der 2019“ is a new pitch event for the Ger­man-spea­king start-up sce­ne, taking place on Octo­ber 8th at the world’s lar­gest pro­du­ce tra­de fair, the Anu­ga, in Colo­gne. The event cele­bra­tes inno­va­ti­ve food foun­ders and their start-ups. Tog­e­ther ProSiebenSat.1 Acce­le­ra­tor and Hack AG, one of the lea­ding manu­fac­tu­rers of bak­e­ry and con­fec­tion­a­ry goods, are offe­ring the most inno­va­ti­ve foun­der and their busi­ness a TV media packa­ge valued at 250,000 Euro and will pro­vi­de an oppor­tu­ni­ty for start-ups to gain a foot­hold in the Ger­man mar­ket. The pitch event will be held on the Culi­na­ry Sta­ge (Hall 7) from 2pm to 3pm. 

Five start-ups will be invi­ted to pre­sent their busi­ness plan and start-up sto­ry befo­re a jury of indus­try experts. All fina­lists are invi­ted to join the exclu­si­ve Anu­ga CEO din­ner fol­lowing the event and will also have the chan­ce to pre­sent their busi­ness to more than 350 key sta­ke­hol­ders in the food indus­try through net­wor­king events orga­ni­zed by the Insti­tu­te of Culi­na­ry Art (ICA).


Ger­man-spea­king start-ups are able to sub­mit their pitch deck until Sep­tem­ber 16th. Com­pa­nies should have an inno­va­ti­ve con­su­mer busi­ness model with sca­ling poten­ti­al, an estab­lis­hed pro­duct or ser­vice and a busi­ness plan with a con­cre­te mone­tiz­a­ti­on stra­te­gy. Start-ups will be noti­fied from Sep­tem­ber 20th if they have been selec­ted for the “Best Food Foun­der 2019” fina­le on Octo­ber 8th at the Anuga. 



Young com­pa­nies with inspi­ring start-up jour­neys


Pro­ducts with a uni­que sel­ling point (USP)


An estab­lis­hed food & beverage pro­duct or service


Growth and sca­ling poten­ti­al with initi­al revenue

THE JURY — Food & Media Experts

The jury con­sists of inves­tors and repre­sen­ta­ti­ves from the media, retail and com­mer­ce sec­tors. The five cho­sen entre­pre­neurs have the chan­ce to win over the jury in a five-minu­te pre­sen­ta­ti­on, fol­lo­wed by a short Q&A ses­si­on. Inge Stei­ner will act as the mode­ra­tor for the event. The win­ner will be announ­ced befo­re a live audi­ence at the end of the event.

“The food and beverage indus­try has deve­lo­ped into one of the most inte­res­ting fiel­ds for inves­tors: The mar­ket is incredi­b­ly dyna­mic and exci­ting for us. We see many start-ups ent­e­ring the mar­ket with cle­ver ide­as that per­fect­ly suit con­tem­pora­ry con­su­mer needs and ther­eby demons­tra­te the company’s inno­va­ti­ve strength. The ‘Best Food Foun­der’ Award sup­ports start-ups in buil­ding brand awa­reness across Ger­ma­ny through the ProSiebenSat.1 Group channels.” 

Dr. Fabi­an Heuschele

Mana­ging Direc­tor, ProSiebenSat.1 Acce­le­ra­tor

“This Award is inten­ded to give young inven­tors and com­pa­nies the chan­ce to quick­ly trans­form their ide­as into suc­cess­ful brands. The Anu­ga is the per­fect loca­ti­on for this new Award and I am very curious to see who will make it to the final round.”

Peter Hack


“Fol­lowing my time in com­pe­ti­ti­ve sports, I had to focus on buil­ding a pro­fes­sio­nal care­er and estab­li­shing a new busi­ness. I know how ner­ve-wracking and exci­ting it can be. I am loo­king for­ward to see­ing the inno­va­tors and their busi­ness ideas.” 

Mat­thi­as Steiner

Fit­ness and nut­ri­ti­on entre­pre­neur. Olym­pic weight­lif­ting champion